Partners

SDL SOCIAL INTELLIGENCE

With SDL Social Intelligence, market researchers and insights professionals have a modern, big data analytics platform that harnesses and visualizes the enormous wealth of data coming not only from social media, but also traditional sources of unstructured data, including surveys and customer support systems, and applies traditional research techniques and methodologies that maximize consumer insights.

With data driven insights, you never have to guess what drives consumer behavior or what content will resonate with them. SDL Social Intelligence includes a suite of tools that not only help you track mentions of your brands or products across the social web, you can also understand consumer sentiment, map where consumers are on your customer journey, and identify both popular and emerging topics of conversation around your brand, competitor, or even an entire industry.

SM2

SM2 is the foundation of the SDL Social Intelligence suite. Capturing social data from hundreds of thousands of diverse sources across the globe in real-time, SM2 maintains a rolling 3-years of historical social data. SM2 enables you to specify which conversations you want to monitor and analyze using our powerful search wizard. A variety of pre-built reports show volume trends, share of voice across media types (social networks, blogs, news, reviews, forums and message boards), sentiment, top authors, countries, languages, and demographic data including gender and age.

SM2 is the foundation of the SDL Social Intelligence suite. Capturing social data from hundreds of thousands of diverse sources across the globe in real-time, SM2 maintains a rolling 3-years of historical social data. SM2 enables you to specify which conversations you want to monitor and analyze using our powerful search wizard. A variety of pre-built reports show volume trends, share of voice across media types (social networks, blogs, news, reviews, forums and message boards), sentiment, top authors, countries, languages, and demographic data including gender and age.

SM2 KEY FACTS

• 3 years of historical data, over 90 billion posts
• 70 million new posts added daily in near real-time
• Powerful Boolean search queries and sophisticated ad/spam detection ensure highly relevant search results
• Able to create language-specific searches in 48 specific languages
• Ensemble-based sentiment detection algorithm can be tuned to optimize results for how customers speak in different industries
• Sentiment detection in 23 languages

SOCIAL TOPICS

Social Topics layers on a proprietary unsupervised machine learning algorithm that automatically identifies popular and emerging trends.  Knowing what your consumers are talking about, and how they feel is critical if you want to build products and generate content that is relevant to them.  Importantly, by applying driver analysis and correspondence maps we can learn which topics have the most positive or negative impact on your brand perception.

KEY SOCIAL TOPICS FACTS

• Able to process millions of documents in minutes
• Human curation of topics ensures highly relevant topics
• Able to create topic models in a single global language even when the posts are written in different languages – we support 100 language pairs
• Posts are tagged with the topics they contain
• Able to correlate which topics drive brand affinity

CUSTOMER JOURNEY ANALYTICS

Finally, with Customer Journey Analytics, you have a powerful tool that measures a customers’ product or brand journey experience for your solutions, or those of your competitors. Are your customers aware of your products? Are they experiencing problems buying or using your products? What are the barriers to adoption, engagement or advocacy? With Customer Journey Analytics, you will be able to identify enablers and barriers in the customer journey in real-time so you can take action to accelerate and maximize conversion, loyalty and advocacy. CJA leverages powerful machine learning and deep learning semantic similarity classifiers to pinpoint customers on the journey. Combined with Social Topics and SM2, you can dive into the sentiment and specific topics of conversation in each stage of the customer journey, as well as understand the barriers to moving customers through the stages.

KEY CUSTOMER JOURNEY ANALYTICS FACTS

• Patented Framework for measuring product and brand commitment and the customer journey
• Able to drill down to up to 8 stages in the buying and brand advocacy journeys
• Configurable customer journeys for different industries
• Benchmark performance against competitors
• Compare global markets and analyze results in up to 23 languages
• Primary use cases include:

• Brand Health Tracking
• Campaign Planning and Tracking
• Product Launch Planning and Tracking
• Global Market Entry Planning and Tracking